A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is more …

Dec 15, 2016 · A/B testing is a method of comparing two versions of a product, service, or idea to determine which performs better and drive decision-making.

Jul 23, 2025 · A/B testing or split testing, in a nutshell, is a means to compare two iterations of an email, website, or other marketing asset and assess the performance differences between them.

May 6, 2025 · This article provides a concise guide to understanding A/B testing key concepts and applications.

1 day ago · A/B testing, or split testing, is a quantitative user research method. In A/B testing, researchers show different users two versions of the same design to identify which one performs …

Jun 24, 2025 · A/B testing is a powerful technique used to compare two different versions of a webpage or app feature to determine which one performs better.

May 5, 2025 · A/B testing has been around for a century. And it’s become so common that many of us don’t even notice it. Whenever you pick up your phone, you’re likely becoming part of an A/B test, as …

A/B Testing in Iterable Designing and deploying A/B tests is a seamless experience when using a cross-channel marketing platform like Iterable. Iterable uses a drag-and-drop experiment builder to enable …

A/B Testing, also known as split testing, is a scientific method of optimizing a website or app's performance by comparing two versions against each other to determine which one produces the …

Aug 13, 2025 · A/B testing (also called split testing) is a method of comparing two+ versions of a webpage, app feature, or marketing element to determine which performs better.