Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

Retailers looking to make the most of commerce media and first-party data this season can start with these actions: ...

Join us for an exclusive webinar where we unveil our new Python API designed to streamline trading as a price taker in FX ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...