5 ways brands can truly engage Gen Alpha, according to a pro

For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...
Sportskeeda

Roblox Block Defense Alpha codes for January 2023: Free Emeralds

Roblox Block Defense is a strategy game created by RedManta that has players attempting to build a base and protect it from powerful monsters. The goal is to construct a structure that can withstand ...

Texas AG sues Roblox for neglecting child safety on platform over profits

Texas Attorney General Ken Paxton has filed a lawsuit against Roblox (RBLX) saying that the virtual gaming platform is a ...

Roblox forecasts wider losses overshadowing guidance for bookings; shares fall

Shares of Roblox (NYSE:RBLX) fell on Thursday after the online gaming platform forecast losses higher than analyst estimates ...
Marketing Dive

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
Hosted on MSN

Roblox continues its green streak for seven straight sessions

Roblox (NYSE:RBLX) continued gains for seven straight sessions as the stock closed 0.61% higher, at $59.30 on Friday. The online gaming platform company gained more than 19% in the last six trading ...
Bangalore Mirror

Vibe Check: Roblox fever: Kids take over virtual worlds

Virtual towns, team challenges, and global friendships make Roblox the ultimate playground where young players design, ...
Business Insider

Walmart's metaverse experiments aim to attract 'younger evangelists' from generations Z and Alpha, experts say. Others warn it may be a lot of effort for limited returns.

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.
AOL

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...