Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Neuroscientists have identified distinctive patterns of neural activity that encode prior beliefs and help the brain make sense of uncertain signals coming from the outside world. For the first time, ...

By: Lukas Hensel, Marc Witte, Stefano Caria, Thiemo Fetzer, Stefano Fiorin, Friedrich M. Goetz, Margarita Gomez, Johannes Haushofer, Andriy Ivchenko, Gordon T. Kraft ...

Join us at the "Social Norms and Economic Behavior: Gender Norms, Perceptions, and their Impact" event as we delve into the impact of misperceptions on gender norms and behaviors, highlighting ...

Have you ever noticed patterns in your own behavior that you cannot seem to shake? Have you ever held an attitude toward something and known exactly what caused you to have it? If the answer is yes, ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Sensations unrelated to hunger, like pain, influence neural activity in the brain’s hunger circuits through pathways that could be targeted. That’s the finding of Amber Alhadeff, the winner of the ...

Whether through subtle cues or more overt behaviors, the signs of being perceived in a negative light can be unsettling. Knowing how we come off to others can be an eye-opening experience, to say the ...

As robots and AI systems increasingly enter shared workspaces, domestic environments, and assistive contexts, understanding and predicting human behavior ...