Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential ...

Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Recruiting ...

Whether you own a marketing or website design company with many nonprofits as clients or are a consultant who helps nonprofits operate more like businesses, use keywords or phrases that relate to the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As business owners, we often feel we have a solid idea of our client base and what clients ...

A website is important for any small business, so you probably already have one. However, a website must rank high in search engine results to get high traffic, so optimizing it should be one of your ...

Which is the most dangerous keyword to search for using public search engines these days? It's "screensavers" with a maximum risk of 59.1 percent, according to McAfee's recently released report "The ...