Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Heuristic evaluation and usability testing are two of the most established methods to evaluate software for usability. When in doubt, one is the winner. Assessing the ease of use of a software is ...

Consider the following scenario: you are watching a movie in your living room. One of the supporting characters is played by someone who looks familiar, but you can’t quite put your finger on where ...

Clinicians must make diagnostic treatment decisions using a large body of probabilistic information and process this information under the pressure of time and workload. The pressure of this task is ...

Extra: Preece et al. Interaction Design, page 343 for an introduction to the method and section 13.4 for a basic description of the method. Read the box: Dilemma on page 411 as well. Definition: ...

One of the stories that's making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while ...

I recently received a few questions about heuristics and thought the answers may be of broader interest than just to the person asking. 1- What is the difference between the detection by generic ...