Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. I spent the first 15 years of my career in the brand-building ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

Opinions expressed by Entrepreneur contributors are their own. As Robert Greene wrote in his book, The 48 Laws of Power, “… your reputation is the cornerstone of your power. It will protect you and ...

The changing digital and search landscape — from simply compiling results to attempting to give searchers the essence of a brand — requires those managing reputations to keep up with emerging tech to ...

Reputation is one of the most powerful assets a brand can own and for communicators, it is the backbone of every campaign, message, and interaction to how stakeholders perceive a brand’s intent, ...

Does a reputation for weakness invite aggression? Many analysts have suggested that Russian President Vladimir Putin decided to invade Ukraine in 2022 after inferring that the United States and the ...

Are you ready to take control of your online reputation? In today’s digital world, your image is everything, and finding the right company to safeguard it is essential. This list of the top online ...

Taylor Swift is continuing to drop clues about the upcoming release of Reputation (Taylor's Version). The hints started coming in 2023 and continued into 2025, including Easter eggs dropped in music ...

Surprise! After waiting literal years, Taylor Swift finally gave us the first full track from Reputation (Taylor's Version). She's been teasing the album off and on since 2023, and gave us snippets of ...