Faceted navigation is a game-changer for user experience (UX) on large ecommerce sites. It helps users quickly narrow down what they’re looking for, whether it’s a size 8 pair of red road running ...

Want to know why your high-value pages aren’t getting indexed? Or why Google keeps crawling useless parameters over and over and over…but not your blog? Your server logs hold the answers. Yes, they’re ...

Before you make any changes, you should first determine what is working. An SEO audit tells you which pages get the most visitors, which keywords work, and where your best backlinks are located.

For 20 years, most SEO professionals only cared about Googlebot. However, in the last few years, a host of new crawlers have emerged from different indexing platforms, such as ChatGPT, Perplexity, and ...

Google's Gary Illyes says sudden crawling spikes may signal hacked sites or other issues. If Google suddenly crawls your site a lot, it may indicate problems. Problems could include unnecessary ...

Google's John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want ...