According to statistics gathered by the Website Standards Association, visitors will remain on a Web page for about 10 seconds before deciding to leave or stay. For small business websites, creating ...

I’ve noticed that website designers often overlook or completely misunderstand usability, frequently attributing page errors to user mistakes rather than design flaws. With the growing use of ...

Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...

In my opinion, website usability is similar to search engine optimization: the perceived definition. Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

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Usability is very important in modern web design and could be the difference between a user sticking around on your website or getting out of there faster than Usain Bolt, never to return again. There ...

Whenever we ask web executives how important it is to improve their online customer experience, they reply emphatically, “Its critical.” But firms often flounder when working on site improvements. So, ...