Amazon says its AI shopping assistant Rufus is so effective it’s on pace to pull in an extra $10 billion in sales

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Voice actor behind Amazon's Alexa explains what happens when she tries to speak to virtual assistant

The voice actor behind Amazon's Alexa has explained what happened when she tries to speak with the virtual assistant ...
6abc News

How using Amazon's AI tools can help save time, money when shopping

PHILADELPHIA (WPVI) -- Shopping experts say using AI could cut your shopping time and save you money by searching for you. "The first tool that I would use is on Amazon. It's called Rufus. It's ...

10+ powerful Alexa commands you're probably not using (but should be)

Amazon Alexa is already a solid smart assistant, but a few clever tweaks and lesser-known features can take your experience to the next level. Here's how to make the most of it.

Amazon is building Alexa Plus into its Music app

The AI assistant can make nuanced song recommendations and build you a vibe-based playlist.
CNET on MSN

Alexa Plus Is Rolling Out on the Amazon Music App

If you have Alexa Plus Early Access you can use Alexa Plus in the app across all Amazon Music subscription tiers. An Amazon ...