Under the glass of a smartphone screen, a lot is happening that users never see. Modern mobile search technology does more than fetch pages; it guesses intent, corrects spelling, personalizes results, ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must ...

Forbes contributors publish independent expert analyses and insights. In the age of Google and now ChatGPT, we take quality search for granted. We’re used to having information at our fingertips, but ...

Knowledge bases are powerful self-service features that improve customer satisfaction, enhance user experience and reduce customer support costs. The knowledge base can also be an SEO goldmine if ...

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