“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ.

What exactly is the purpose of the self-styled Transparency Project here in Santa Monica? This “organization” — though it seems to be an organization of one — claims to shine light on possibly ...

To achieve long-term success, organizations need to prioritize a culture of financial transparency and accountability. It’s not just about sharing numbers; it’s about embedding transparency into the ...