Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

You might be staring at your SEO checklist in disbelief right now. Rightfully so. You’re already optimized the metadata, headers, internal links, copy, and even done some technical setup for every ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Google started rolling out new image optimization tools for Performance Max (PMax) campaigns. The feature, first announced last month, gives Google’s AI more control over how images appear in your ads ...