Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides. The Advantages Ease of Purchase Taking your sampling program ...

Today's shopping experience is ever evolving. Consumers are having groceries delivered to their doorsteps, discovering new products on social media and using voice assistants to make purchases.

Samples provide an essential opportunity to analyse what works before putting a design into production. However, the traditional sampling process can be a lengthy one, involving multiple stages. As ...

Understanding the differences between convenience, target, and self-selected samples. Representative samples and sampling are addressed multiple times in the cGMPs. For example, in Part 21 of the Code ...

Bauer Media in partnership with Chicane Marketing has launched ‘THE EDIT’ – five unique sample boxes curated by Australia’s favourite magazine brands including Harper’s BAZAAR, CLEO, COSMOPOLITAN, ...