Instagram updated its wordmark, the social media platform's text-only logo, on Aug. 13. Take a look.

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

After decades of the league having avoided the issue, Commissioner Adam Silver said what most people knew all along: It is Jerry West in the league’s iconic logo. By Benjamin Hoffman Shortly after the ...

We may receive a commission on purchases made from links. If something is broken, there's no need to try and fix it. This adage holds true for brand logos, as evidenced by the recent reaction to ...

Officially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a red and white background. That's the NBA's story and it's sticking to it. Unofficially, however, the ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why the food and beverage behemoth has ...

Paul Stanley indulged in a little sentimentality on social media this week when he shared a picture of a hand-drawn flyer he made for the 50th anniversary of a Kiss club show. “KISSTORY - FIFTY YEARS ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...

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The iconic Michael Jordan "Jumpman" logo that has become the most famous athlete logo of all time is, in a way, celebrating its 30th anniversary this year. The Air Jordan III, the first to feature the ...