One of the interesting changes in terminology is that of the meaning of machine learning (ML). In the olden days, way back in the 1980s, machine learning referred almost exclusively to the to ...

Has your effort at local optimisation gone wrong? Don’t fret, you’re not alone. Often, startups and small businesses fall into the trap of hiring inexperienced digital marketing companies that do no ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google My Business optimization, not website optimization, is considered the most valuable local marketing service in 2020. According to BrightLocal’s annual local search industry survey, on-site ...

There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search ...

It's fast becoming common knowledge that a local search strategy is a must-have for any multi-location business looking to maximise real-world foot traffic through their online presence. BPS’s recent ...

Reigate & Banstead Borough Council (RBBC) has installed voltage optimisation units at sites in Surrey in a bid to meet a target of reducing carbon emissions by 30% by 2014, against a 2008 baseline.