If getting all the traffic from Google search results you can is at the top of your priority list, you’re probably keen to meet or exceed all of Google’s guidelines. The one on that list that’s the ...
External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. Google is adding embedded link carousels to AI Mode on desktop. The ...
Search ain't what it used to be. In the not-so-distant past, your query would return a simple list of links, which you could peruse at your convenience. Now, a search can yield a myriad of result ...
Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that ...
The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...
Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...
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