Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...
A shocking 97% of U.S. businesses are unprepared for the demise of third-party cookies. And 86% acknowledge that their personalization capabilities are inadequate, according to a new study from ...
Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...
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