When you’re ready to scale your company, bringing the right people on board is critical to success. Because there’s usually such a razor-thin margin of error in ...

Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...

Amid all the buzz around advanced AI-powered data analytics, one crucial component often goes unnoticed: the metrics layer. This is where metrics creation takes place, the process that defines and ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In my first stint as a machine learning (ML) product manager, a simple ...

If you’re an early-stage SaaS founder, chances are you’re staring at a dashboard full of numbers and still feeling unsure.

To get customers to consider a change to the status quo, you have to give them a good reason. A really good reason. They need to know about the tangible business results they'll get from using your ...

CISOs are finding new measures to quantify the business value of cybersecurity investments that can show how a security team’s work supports a company’s top and bottom lines. Longtime security chief ...