PXG's new ad featuring LPGA Tour players and the caption "our drivers play nice with everyone" appears to target the Good Good and Callaway controversy.

The normally buttoned-up world of golf is dealing with its latest collision between traditional sensibilities and new-age internet culture — and this time it’s putting into question how and whether those two worlds merge.

To fully comprehend the interactive graphic below, let's start with a driver that hammers home the point we're trying to make: Ping's G440 LST. Of the models we tested in this glorified "driver royal rumble," G440 LST didn't post the field's longest center ...

Did Callaway approve the controversial Good Good Golf ad? Good Good Golf CEO Matt Kendrick took exception to Callaway's moves, calling them out on social media for what he deemed

Good Good Golf faces cancel culture as retailers and the PGA Tour pull support over a Callaway ad, while Callaway itself faces no repercussions.

On Tuesday, one of the most popular golf content creators with Texas ties received massive backlash over a now-infamous commercial displaying a woman being shoved to the ground by a man after trying to pull a driver out of a golf bag.

After being put on the defensive following backlash to a controversial ad, one prominent member of Good Good Golf has had enough. Co-Founder and CEO Matt Kendrick ripped Callaway on Friday after the company decided to drop its partnership with Good Good.