How Good Good’s crash and burn is changing golf’s fascination with bro influencers

Is there a way to partner with YouTubers but refrain from giving them unchecked power over your business’s reputation?

'The Big Break' Reboot's Debut Season Shelved Amid Golf Ad Scandal

A major scandal that has rocked the golf world has impacted the debut season of The Golf Channel’s reboot of The Big Break ...

Callaway Ends Good Good Golf Partnership After Controversial Driver Ad

Do not touch my new driver,” Garrett Clark said in the Good Good Golf ad. Alexis Miestowski had reached toward a co-branded Callaway Quantum driver. ... Read More ...

That 'tone deaf' Callaway-Good Good golf club ad — and why it upset so many

Unfortunately, this isn't the first time an ad has depicted something like this.

Good Good Golf CEO rips Callaway, hints at lawsuit after response to ad

Good Good Golf CEO Matt Kendrick used early social media post on Aug. 28 to go after Callaway for its response to the company ...

PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground

Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO ...

Golf Club at South Hampton close to re-opening after renovation project

The Golf Club at South Hampton is nearing the end of a $2 million renovation project. Greens complexes and bunkering have ...

Dozens of Trees Quietly Toppled in D.C. Without Court Approval Ahead of Trump’s New Golf Course Makeover: Report

The Trump administration did not release any design plans, construction schedule or budget for the golf course by the time ...

North Florida golf club nears reopening after $2 million renovation project

The Golf Club at South Hampton is nearly ready to welcome golfers back after a $2 million renovation project.