They say there’s no such thing as bad publicity. Darran Bruce has pushed that adage to a new limit. At least one hopes this is as far as it can go. Bruce is the local adman who came up with the idea ...

Web surfers have learned to ignore banner ads and click past pop-up ads. But they can't ignore the animated lizard that skitters across the Lycos.com home page with a Saturn sport utility vehicle in ...

A floating billboard disrupted a sunny day at the beach when it appeared just offshore, drifting near swimmers and turning a peaceful day into what one Redditor called a "real life pop-up." The image, ...

These “floating” ads at Yahoo!, The Boston Globe’s Boston.com, The Los Angeles Times, About.com and scores of other Web sites are among the latest designed to grab the attention of Web frequenters.

About a year ago we heard rumors that Google AdSense might test floating ads. You know those ads that actually move with you as you scroll through the page. Some floating ads run across the screen and ...

The advertising industry has struck another blow to scenic beauty with its latest outrage-floating billboards on our rivers. Apparently these people have no appreciation of nature or architecture. Any ...

Nowadays, online publishers are doing whatever they can to attract advertisers. Could it be that some are feeling strong-armed into running intrusive ad formats? Study findings recently released by ...

I hope not! Those annoying ads you get when you mouse over them or that float on the page with you on your scroll. JenSense has the scoop describing what these ads are; Floating ads are ads that ...