As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

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Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Cause marketing (or a commercial co-venture) is a marketing partnership between a company and a nonprofit organization that raises money for the nonprofit organization while promoting a product, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...