Asking people to create user-generated content (UGC) is an inexpensive way for brands to maintain their marketing strategy during the coronavirus pandemic. However, there are key differences in the ...

The social media platform is forcing marketers to cut back on a tactic its head Adam Mosseri has increasingly discouraged.

Maria is a content writer and strategist at SEMrush. Nothing excites her more than seeing her content make a difference. Working alongside the SEMrush Social Media team, Maria strives to deliver the ...

If you had told me ten years ago that I would be writing a guide on hashtags, I probably would have laughed at you. (Sorry!). It’s amazing to see how much the hashtag scene has changed in recent years ...

You can start by simply conducting a search right in Instagram itself. Just hit the magnifying glass icon on the bottom of your screen and search niche-specific keywords. You’ll see both the results ...

Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use. On social media knowing where to connect ...

For example, #YesWeCanis one of those branded hashtag campaigns that had a significant role in Obama’s popularity. The #ALSIceBucketChallenge was another viral hashtag term that closely relates to the ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...