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A few months ago, a decidedly unsexy, 1970s-era diet food began flying off supermarket shelves. Nearly overnight, cottage cheese was as trendy as Barbie pink. People put it in dips and pasta sauce.

Cooking videos are all the rage these days. On TikTok and Instagram, a snappy, to-the-point cooking demo can rack up millions of views. Most of these videos have one thing in common: They make the ...