Picture a perfectly optimized mobile application campaign. Your graphics team designed an attention-grabbing image. Carefully crafted words evoke the proper buying ...

Now, though, some of the companies that place these files on your hard disk are complaining about that defense. Some are urging the antispyware software companies to stop detecting and removing ...

An online advertising clearinghouse relied on by Google, Yahoo, and Facebook is using controversial cookies that come back from the dead to track the Web surfing of Verizon customers. The company, ...

European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs. The use of third-party cookies for ad tracking has ...

There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.

Unlike its browser competitors, Firefox will soon start blocking tracking cookies by default in the name of consumer privacy. Web tracking has long been in the cross-hairs of privacy advocates, who ...

An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The ...

🛍️ The best Cyber Monday deals you can shop right now (updating) 🛍️ By Harry Guinness Published Apr 21, 2022 7:00 PM EDT Get the Popular Science daily ...

When you browse the web, websites often store bits of information in your browser called cookies. Although not inherently dangerous, some websites use cookies to track you. Here's how to disable them ...

An icon in the shape of a lightning bolt. Impact Link If you've spent any time on the internet in recent years, you've likely encountered "cookie banners" alerting you that the site you're visiting is ...

Last week, Turn signed a consent decree with the Federal Trade Commission after the government alleged that the company made false representations to consumers. In the proposed settlement, Turn agreed ...