Abstract: Graphs, charts, and other visualizations of data rely on color both to convey key aspects of the underlying data and to attract and engage viewers. Getting both the accuracy and aesthetics ...

Colors are an effective medium for communicating meaning. Some have certain implicit psychological associations. Red, for example, is often associated with power, love, and anger. Blue might convey ...

Humans are visual creatures, and today, when the national conversation is framed by data-driven topics like climate change, data security, and gerrymandering, data visualization has never been more ...

When designers want to visualize changes in data, like in a heat map or a topographical survey, they often reach for the rainbow. The rainbow color scale is almost the default for visualizing ...

“Once upon a time, I tweeted on an urgent matter. ‘Can somebody tell me how to get better with color?’ I wrote. ‘My color decisions are awful.'” — ...

Data visualisation is a cornerstone of modern scientific communication, and colour theory provides a structured framework for translating complex datasets into intuitive visual representations. By ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing, data and privacy concerns. Any great story means visualization and detail. It takes the small ...