CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...

Not too long ago, advice to keep a CRM implementation simple would have focused around due diligence for the application (you never buy a complex product unless absolutely necessary). It would have ...

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and ...

With Covid-19 wreaking havoc among industries globally, it is more important than ever that businesses continue to understand their loyal customers and know how to attract newcomers. Central to this ...

Finding someone to help conduct a CRM needs assessment, evaluate packages and/or implement a solution is not hard these days. Countless consultancies specialize in tackling such tasks and, for the ...

The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

CRM is a brilliant way to boost your business, connect with customers, and generally make life easier. But let's be honest, sometimes CRM implementations can feel a bit like navigating a maze ...

Customer relationship management (CRM) software has a black eye. The mere mention of CRM can strike fear in a management team. We hear time and time again about failed implementations, money wasted ...

Most Customer Relationship Management or CRM implementations are governed by an incomplete vision, one that is far too internally focused, and as a result, they are quietly failing to live up to their ...

[ Analysis: CRM Implementation Needs Training Wheels, Not Racing Gear ] [ More: Why the Last Mile of CRM Implementation Is the Hardest ] The next step is to focus the team on functionality, not looks.