Imagine a dog leaping excitedly at arriving guests, only to receive a sharp yell or leash tug—traditional responses that ...

Pet supplies is big business. In 2019, Americans spent $95.7 billion on our pets. With companies vying for pet parent dollars, it can seem like there is a product for everything. While many of these ...

One of the main influences on our behavior is the consequences of our actions, especially those that come shortly after we perform that action. For example, when a behavior is followed by positive and ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...

Dogs are often misunderstood by their human companions, especially when it comes to behavior that might be perceived as ...

Positive punishment is a form of behavior modification. In this case, the word “positive” doesn’t refer to something pleasant. Positive punishment is adding something to the mix that will result in an ...

The study of animal behaviour and reinforcement dynamics encompasses a multifaceted domain that explores how organisms adapt and learn from their environment. Central to this field is the interplay ...

Fleet employers need to throw out the gimmicks and chatter and make way for more positive learning and reinforcement in ...