Apple has struggled to find its footing in the world of generative AI so far, but the company isn't giving up on becoming a true competitor in the industry anytime soon. To that point, signs of an ...

The hype is going into overdrive. Not to be outdone by those making their own iPhone, a rumour site has produced its own concept video of how Apple's Assistant feature might work. MacRumors contacted ...

Buzz surrounding Apple's Tuesday event has never been higher, as consumers eagerly await the announcement of the next generation iPhone. But the new hardware could take a back seat to a bigger ...

The Apple Support app could soon gain a ChatGPT-style AI assistant, which could be powered by Apple Intelligenceor third-party AI, as a new report claims there's evidence of the feature in Apple code.

Big rumor is that Apple is going to announce something called Assistant, which is a much improved version of voice recognition. Apple purchased a company called Siri in April of last year. Siri ...

Apple today announced ‘Proactive,’ its rumored Google Now competitor and update to Siri, which will launch with iOS 9. The proactive assistant is a mix of Google Now and similar tools that aim to make ...

Posts from this author will be added to your daily email digest and your homepage feed. is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the ...