The addressable TV study unveils data about the potential growth of addressable TV advertising and the quality of products and offerings available to media professionals. It was conducted with ...
Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...
These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...
Go Addressable has also announced that Epsilon, Fox Corp. and TransUnion have joined its association as supporting members. Now with more than a dozen members led by major TV distribution companies ...
NEW YORK, March 24, 2021 /PRNewswire/ -- A new study conducted by Forrester Consulting on behalf of leading players in addressable TV today found that while 100% of brands and agencies in the U.S.
The addressable TV landscape is changing — it’s now possible to apply the precision of digital targeting and measurement to the mass reach of television. At the same time, the ecosystem has become ...
Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...
Cable channels like HBO and NFL Networks are among the biggest users of addressable TV advertising these days -- "partly because paid TV services don't want to waste sign-up ads on people who already ...
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