This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy. The Google Ads Keyword Planner is a useful tool; there’s ...

When Gina posted her favorite 15 Firefox Quick Searches, she used a Firefox feature which associates keywords with frequent web searches. But you can use bookmark keywords not only for web searches, ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

Most internet users never even look past the 1st page of search results. It makes total sense to use a keyword research tool because no one will ever find you otherwise! A keyword research tool helps ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Microsoft has recently introduced a new tagging feature in Microsoft 365 as a way of helping users to locate documents more quickly. Some may be quick to point out that tagging is not entirely new to ...