In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

July 22 (Reuters) - Google is planning to keep third-party cookies in its Chrome browser, it said on Monday, after years of pledging to phase out the tiny packets of code meant to track users on the ...

After years of indecision on the issue of third-party cookies, Google has finally made a decision: on Monday, the company revealed that it would no longer pursue its plan to cut off support for ...