Media surrounds people more than they realize. Whether it’s a meme that sparks a laugh, a tweet that informs, or a podcast that inspires, media takes many forms and presents itself across platforms.

Today we have access to a lot of media channels. They fall into one of three types of media: paid, owned and earned. Before you leverage them, you need to understand how each type of media functions ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. To build a powerful, influential personal brand, you need to be ...